Tour Tracker Tour de France Web Coverage

Tour Tracker is widely known for their mobile apps covering professional cycling. We wrote the first app ever for cycling, released not long after the App Store was born. We wrote the first app ever that had live rider biometrics during the Tour de France via a partnership with SRM. We have provided custom mobile apps for dozens of races worldwide and provided NBC and SBS with their official Tour de France apps for a decade.

But what if I told you that Tour Tracker was 100% created with the desktop experience in mind? Indeed well before mobile apps were even a thing, Tour Tracker was launched in 2007 at the Amgen Tour of California. Adobe had just bought Macromedia and was looking to showcase the then popular Flash platform they had just acquired. I had just started working for a pro cycling-obsessed man who also had $200k in marketing dollars that were use it or lose it. And thus, the Adobe Tour Tracker was born, the world’s first online coverage of professional cycling, combining live race video with multiple cameras users could choose from, GPS rider tracking and so much more.

Fast forward nearly 20 years, and Tour Tracker is announcing… a return to the desktop! Tour Tracker Live is our new big-screen focused platform designed to provide the perfect companion to our award-winning mobile app Tour Tracker Pro Cycling. It’s funny because for a decade races and NBC marketed the mobile app as the “companion” to their online coverage…

What will you see when you visit Tour Tracker Live? Live race commentary with the best social media posts we come across. GPS rider tracking on fully interactive stage profiles and maps. Live wind arrows along the route showing the speed and direction. Full team and rider details at the click of your mouse. Full standings and results for every stage. Post race recaps. And let’s not forget Time Machine, the exclusive feature that let’s you pause, rewind and fast-forward the entire app to avoid spoilers in the morning and/or synchronize the data with tape-delayed video. Oooooh.

What’s not to love? Well, long-term Tour Tracker Live is part of the Tour Tracker Pro Cycling ecosystem which is supported by in-app subscriptions with advertising banished for life. We are making Tour Tracker Live free for the 2026 Tour de France as an opportunity to get real-world feedback and bug reports from the cycling community. My hope is that if we build something compelling like with the mobile app, cycling fans won’t mind supporting our efforts. Only time will tell.

Allan